Clade, a new urban garden center, aims toward busy city dwellers who need to reconnect with nature. It was a priority for me that the brand mission and values shine through their visual identity.
I have worked with a concept inspired by the communication system of trees and rolled it out on several design collaterals.
I have worked with a concept inspired by the communication system of trees and rolled it out on several design collaterals.
The branding reflects a sense of calmness, modernity and connection, matching both the brand values and target's needs, while distinguishing clade from the established competition.
